About Us

Construction, or more directly, destruction for Harley Express began in August, 2004. Somehow, in the space of three months we managed to get the interior of our dealership down to a shell and build it back up to what may be seen today. We had our invitational opening on October 28, 2004. We sold thirteen motorcycles on our official opening day, October 29. We opened our dealership with five staff and managed to get by with that number until Spring.

We opened with the philosophy of "doing our utmost to assist customers to enjoy their motorcycling experience." By the Spring of that year Harley-Davidson had bought 49% of the Buell Motorcycle Company and we made another business plan to become a Buell dealer in the near future. The challenge of launching a new motorcycle brand is exciting and educational because it will allow us to sharpen our sales abilities. We were accepted and became Harley Express.

As a company we set ourselves a goal of earning the Trev Deeley Award for Dealer of the Year within the first year. With hard work and dedicated staff we managed to exceed that goal and achieved the award in three years! We continued this pursuit of excellence relentlessly. We guide our staff through educational opportunities and immersion in our team culture to get us all working toward that ultimate goal of exceeding customer yearly updates. We send front end team members to yearly sales, marketing, and display seminars also, we send groups to Harley-Davidson University for sales and management training.